Curved. Up to 5x fuller lashes. Volume building separates, lifts & builds lashes. Make up designer/Paris. L'Oreal presents voluminous original volume building mascara. Uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. How if works: our volume maximizing curved brush quickly thickens, lifts and builds lashes evenly for a full and dramatic look. Contains panthenol and ceramide-r and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch. Ophthalmologist and allergy tested. Suitable for sensitive eyes and contact lens wearers. Clump-resistant. Fragrance-free. www.lorealparis.com. Made in USA of US and/or imported ingredients.