We believe in the goodness of whole grain cereal. Cereal is packed with nutrients and contains complete grains, which can help fuel your morning. That's why whole grain is the first ingredient in all Big G cereals and why Kix™• Has 3 grams of sugar per serving• Is a good source of calcium• Has NO high fructose corn syrup First Ingredient Whole Grain15g whole grain per serving At least 48g recommended daily A whole grain food is made by using all three parts of the grain. All General Mills Big G cereals contain more whole grain than any other single ingredient. Start the morning simply, start life right. Made with simple, good-for-you ingredients like whole grain corn, Kix™ cereal is a tasty way to kick off a great day!Calcium = An essential mineral that helps build strong bones and teeth.Fiber = An important part of a balanced diet good for overall health.Vitamin D = A nutrient that helps growing bodies absorb calcium.Great Kix™ taste = Happy kids. Kid-Tested, Mother-Approved™ No High Fructose Corn Syrup No Colors from Artificial Sources No Artificial Flavors