Infused with argan oil. Gently cleansed and instantly softens for stronger (Strength against damage; with shampoo and conditioner system vs. non-conditioning shampoo) more manageable hair. Paraben free. Creamy lather. Instantly softens. Rich creamy lather instantly softens and hydrates rough cuticles while gently cleansing to remove build up and impurities. Promotes optimal hair health and primes hair for styling. www.pantene.com. Questions? 1-800-945-7768 or visit www.pantene.com. Made in USA of US and/or imported ingredients.